Among a sea of new launches, The Reef at King’s Dock is the only new launch in District 4 that is slated to release this year. It is a 99-year leasehold project which is expected to obtain its Temporary Occupation Permit (TOP) in 2025. The Reef at King’s Dock is a small-mid scale project with 429 units that is conveniently located just 700m away from Harbourfront MRT Station.

Source: The Reef at King’s Dock Official E-Brochure

As seen from the breakdown of the units below, 1 Bedroom and 2 Bedroom units make up the bulk of the unit types. One thing to note is, from an investment standpoint, units with the study do not necessarily translate to a higher rental value. This is because the study usually comes in the form of additional space and not an enclosed room.

Unit Type Unit Size (sqft) Pricing
1BR 431-592 114
1BR + Study PES 657 2
2BR 678-764 195
2BR + S 893 6
2BR PREMIUM 893 20
2BR VILLA 980 & 1163 12
3BR + S 1076 & 1281 25
3BR PREMIUM 1261 – 1464 47
3BR VILLA 1345 – 1572 8
Breakdown of the units for The Reef At King’s Dock

To determine if it is worth paying for the seaside living experience, let’s dive deeper into the analysis of The Reef at King’s Dock using our 5 Criteria.

Criteria 1: Growth Areas
One-North Development

As an investor, one of the most important factors we look at before purchasing a property is whether there is any growth potential in the area. This is crucial as being located in a growth area increases the probability of generating capital appreciation from a property.

The Reef at King’s Dock is located in the heart of the Greater Southern Waterfront (GSW). This will mean that in the future, we can expect the development of more residential properties and commercial activities in the area. However, it may take the next 15 to 20 years or more for the vision of GSW to come to life. 

In addition to GSW, another draw to the area is the development of Dyson’s new global headquarters. In November 2019, Dyson secured the historic St James Power Station with plans to expand its presence in Singapore. The site is scheduled to be ready in 2021. We can expect the creation of more jobs in the area and this will likely impact rental demand positively in the short term. 

Criteria 2: Unique Selling Points


Since The Reef at King’s Dock is located beside Singapore Cruise Centre, it will be attractive for the well-travelled, especially those who love embarking on cruises (yes, even including cruises to nowhere) as well as short weekend trips to Bintan and Batam (after the Covid-19 situation has settled down). 

Vivocity, the largest shopping mall in Singapore is just a stone’s throw away from The Reef at King’s Dock. Within its proximity are Harbourfront Centre, Seah Im Food Centre, Mount Faber Park and Resorts World Sentosa. The locational advantage will allow residents of The Reef at King’s Dock to enjoy “out-of-city living” while still living in the city.

View & Scenery

The Reef at King’s Dock is currently being marketed as a luxurious development promising a sea view. However, it is interesting to note that the project is located along a waterway facing a neighbouring development, Corals At Keppel Bay. Hence, residents will only get to enjoy a partial sea view instead. 

Primary Schools

Primary schools within 2km radius of The Reef at King’s Dock

One downside of The Reef at King’s Dock is that there are no primary schools within a 1km radius. There are, however, 3 primary schools located within a 2km radius of The Reef at King’s Dock: Blangah Rise, Radin Mas and CHIJ (Kellock). Although Radin Mas Primary School might motivate parents with young children to move in, it may still be hard getting their children into the school itself due to the distance between the project and the school. 


Projects Location Tenure TOP Total Units
Corals at Keppel Bay Keppel Bay Drive 99 years 2016 367
Reflections at Keppel Bay Keppel Bay View 99 years 2011 1129
The Garden Residences Serangoon North View 99 years 2011 613
Highline Residences Kim Tian Road 99 years 2018 500
The Glades Bedok Rise 99 years 2016 726

List of Keppel Land projects in the area

The main developer for The Reef at King’s Dock is Keppel Land. Notably, they have 3 other previous projects in the same area: Corals at Keppel Bay, Reflections at Keppel Bay and Caribbean at Keppel Bay. Corals at Keppel Bay is directly opposite The Reef at King’s Dock and these two projects are similar in size (367 and 429 units respectively). This presents a great opportunity for interested buyers to check out the quality of the developer’s past projects and the surrounding area along Keppel Bay.

Keppel Land has developed various projects on different scales, ranging from small to large developments. Being an experienced developer, this will give buyers the confidence that the project build will be of a good standard. 

Criteria 3: New Launch Comparison

Before purchasing a property, it is imperative to look at competition in the surrounding area as a project must be competitive compared to other projects. Every development is unique, hence it is difficult to find an apple to apple comparison. In the case of The Reef at King’s Dock, there are no new launches within a 1km radius.

Image from Onemap

Zooming out to a 3km radius, there are several new launches in the area. However, these projects are not ideal comparisons as there are many other factors that will influence prices. Hence, let us look into the resale market as it will be a better comparison against The Reef at King’s Dock.

Criteria 4: Resale Project Comparison

Image from Squarefoot

There are plenty of resale projects around The Reef at King’s Dock. However, many of them are small developments (less than 200 units) such as The Foresta @ Mount Faber, The Pearl @ Mount Faber, Mount Faber Lodge and Harbourlights. Small projects have lesser facilities and it will not be a fair comparison as the buyer’s requirements may be different. 

This leaves Caribbean at Keppel Bay (2004), Reflections at Keppel Bay (2011) and Corals at Keppel Bay (2016). Coincidentally, these 3 projects were developed by the same developer, Keppel Land. Following the developer’s timeline over the years, an interesting find is that these projects were released around 5 to 9 years apart.

A developer will usually only proceed to launch a new development after their previous projects have seen success, in terms of the take-up rate. Hence, this suggests that there continues to be a strong demand in the Keppel Bay area for Keppel Land to continue developing over the years.

For a fair comparison, we examine the prices based on unit types (1BR, 2BR and 3BR). Caribbean at Keppel Bay was excluded from the comparison as the tenure difference with The Reef at King’s Dock is more than 20 years.

There are still unsold units left at Corals at Keppel Bay. As such, we will look at the prices for units in the resale market as well as units from the developer directly.

1 Bedroom

Image from Google Maps

For Reflections at Keppel Bay, there are no available units for 1BR. Units at Corals at Keppel Bay are asking from S$2,035 psf while the developer unit is selling at S$2,577 psf. Compared to The Reef at King’s Dock, Corals at Keppel Bay is a much older project completed in 2016. The Reef at King’s Dock is an upcoming brand new project which is expected to TOP in 2025. This translated to a staggering 9-year age difference between the 2 projects.

New launches typically command a price premium of ~15% compared to surrounding older resale projects. Based on this projection, the launch price for The Reef at King’s Dock will likely be S$2,600 psf or higher. This presents an opportunity in the resale market due to a more attractive price. 

2 Bedroom & 3 Bedroom

Image from Google Maps

For 2BR and 3BR, we observed a similar trend, as with 1BR, in terms of the price gap between the resale market and developer units.

In the resale market, 2BR units are priced at S$1,806 psf for Reflections at Keppel Bay and S$1,969 psf for Corals at Keppel Bay. Meanwhile, developer units from Corals at Keppel Bay are priced at S$2,329 psf.

Image from Google Maps

The 3BR at Reflections at Keppel Bay is asking from S$1,806 psf, while the 3BR from Corals at Keppel Bay is asking from S$1,969 psf. The 3BR developer units in Corals at Keppel Bay are priced at S$2,329 psf.

Using the 15% price premium for The Reef at King’s Dock, we can expect the prices for 2BR and 3BR to be around S$2,600 psf. This equates to an approximate 35% price difference between the resale market and The Reef at King’s Dock. Do note the calculations of these prices are estimates, it will be worth taking a second look once the prices for The Reef at King’s Dock are released.

Criteria 5: Exit Strategy

The resale market has a distinct price advantage in the Keppel Bay area and is worth exploring. On a macro level, the growth will definitely happen in the future once the GSW transformation has taken place. However, do take into consideration the waiting time for GSW to materialise, which will easily take 15 to 20 years. This may translate into opportunity cost

In the short term, the only catalyst is Dyson’s new headquarters at St James Power Station, which will result in more employment opportunities. However, it is not drastic enough to have a large impact on the housing market.


The Reef at King’s Dock is a luxurious living development that seems more suitable for home stay. People who love sea views (albeit a partial one) and going for cruises will be more inclined to this project. From an investment perspective, The Reef at King’s Dock has the potential to attract tenants due to its attractive and convenient location. However, one will need to have the holding power to wait for the real growth to happen within the Keppel Bay area.

GuocoLand + Hong Leong Projection for Possibility of Exit
Short – Term 3 years immediately after holding period Unclear
(Depends on launch price)
Mid – Term Within 5 years growth Possible
Long – Term Within 10 years growth Confident

Quick tips for anyone interested in purchasing new launch properties:

Purchasing property is a big decision. Always do your research and never rush or be rushed into making a hasty purchase. Affordability is key. It is important to exercise financial prudence and consider whether you can afford investing in a property, whether it is for your own stay or investment purposes. Property investments take a longer time to ripen as compared to other investments. Be prepared to hold onto a property for at least the next three years for capital gains.